Frank Hardy Made My Photographs Two

Posts Tagged ‘Promotions

Home Show at the Pensacola Municipal Auditorium …

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Home Show  3 _ 1956_5x5_19 April 16 _ SFW

I am going to start off with this young lady displaying the new colorful rotary dial phones from Southern Bell and Telegraph.  It comes in a variety of beautiful colors, however, since color film did not become used wide-spread until the 1960’s and this is 1956, you are just going to have to take this lady’s word for it.  There is only one model of phone at the present time, but it does come in eight beautiful colors … as you can tell from the various tones of phones.  Be the first on your block to get rid of your basic black phone … the start of phone envy!!  Moving on to soft drinks …

 

Home Show 4  _ 1956_5x5_19 April 16 _ SFW

Two magnetized Royal Crown Oven Mitts for only 50 cents and two RC bottle caps.  I almost will wager that this is one of the first promotions in stores back in the 1950’s.  It is hard to believe that before this time the retailers had yet to utilize store promotions.  All of that untapped consumer advertising gone to waste for those previous years.  Well friend, no need to worry, because in the next thirty years or more they would more than make up for years of no promotions.  It is hard to even imagine the decades before without in-store promotions.  And let’s not forget the radio stations and TV stations getting  involved, along with magazines and newspapers.  Your head should be spinning now in ” promotional heaven “… It has only just begun!  Thanks for looking and if any of you remember this Home Show down at the Pensacola Municipal Auditorium, please let us hear from you.  Thanks again … Frank

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